New Signings October 30, 2020

Allday inks deal with Believe for forthcoming album

Allday inks deal with Believe for forthcoming album
Image: Allday.

Rapper has joined the artist services division of label and distribution company Believe.

The announcement coincides with the release of Allday’s latest single, ‘After All This Time’, his first track since ‘OTT’ in April. The single was premiered on ’s Drive program on Wednesday.

‘After All This Time’ sees Allday experiment with a new indie guitar sound, having been influenced by bands including The Pixies, The Cure and Oasis growing up. The single was produced by Scott Horscroft, known for his work with Empire Of The Sun and Silverchair, among other acts.

The new arrangement with Believe comes as Allday hints at the release of a new LP, tweeting earlier this week, “Imagine if for the last year I’d been secretly making a rock album and tomorrow I dropped the first single.”

Believe ANZ country manager Mick Tarbuk said the company is looking forward to supporting Allday’s creative freedom and bringing his vision to life.

“We are very excited to be working with Allday in this next chapter of his career. Allday is a creative force, and his new music solidifies him as one of Australia’s brightest artists,” he said.

Allday’s manager, Jim McKinnon from , said the artist’s new music has “evolved beautifully”, and Believe seemed like an ideal fit for his forthcoming record.

“We’ve worked on Allday records with [Believe’s Maya Janeska] previously and can see the way Believe operates, so it feels like a good fit. We’re looking forward to working with them to launch the first single, ‘After All This Time’, into the world this week, and then roll out Allday’s fourth album,” he said.

Allday is the latest artist to join Believe’s artist division, following on from Brisbane hip hop and grime artist Nerve earlier this month. Other acts on Believe’s roster include Cub Sport, Vacations, Woodes, PLGRMS and Jakob.

The company underwent an expansion in 2019, bringing on four new marketing, project and label management hires across Melbourne and Sydney.

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