ADA/Warner Music Australia strike deal with samesame Records

ADA/Warner Music Australia have revealed details of a new partnership with Sydney’s samesame Records.

The deal will provide samesame Records’ artist roster with bespoke distribution and artist services from ADA/Warner, giving emerging artists a platform to reach new audiences and develop their careers.

Founded last year by Maddy Hume, samesame is a progressive collective of multi-disciplinary artists, and boasts a genre-agnostic roster consisting of acts like DoloRRes, The Tin Knees, Lvka $teez, BLXSS and Muka Vhatti.

The label has also hinted at its plans to announce a number of new signings within coming weeks.

The imprint marks Hume’s first label venture following years of working in management roles for Trench Records, Boundary Sounds, HUB and Wayne Connolly’s Scenic Drive.

Hume said that the partnership with ADA/Warner Music Australia would serve as a launchpad for samesame’s artist roster to reach new audiences without compromising their own creative integrity.

“I think it’s really important for artists in this current climate to have an understanding of their visual identity and have potential to grow an audience through a variety of channels and platforms in a global market,” Hume said.

“The expertise and passion of the local ADA team, along with their international reach and independent spirit make them the perfect partner.”

ADA Australia’s general manager, Ben Ralph, added that the ADA team was looking forward to working alongside Hume on upcoming projects.

“We love all that samesame represents and look forward to working with Maddy to help amplify the creative and talented artists on the label,” Ralph said.

Warner ADA’s partnership with samesame Records follows on from a number of several similar deals with other Australian labels, including Lisi’s Castille Records and Matt Corby’s Rainbow Valley Records.