Sync Watch: A stunning Sarah Blasko cover for #VoteYes, and a textured Lakyn track that’s sync-ready
Sync of the week: Paul Kelly x Wake In Fright
Brand / Production: Wake In Fright TV Promo
Agency / Broadcaster: Channel Ten
Music Supervisor: SyncHouse
Artist: Paul Kelly
Writer: Paul Kelly
Label: EMI/UMA
Publisher: Sony ATV (100%)
Paul Kelly’s dramatic new track ’I Smell Trouble’ launches the brand-new Channel Ten ProductionWake In Fright.Starring small screen veterans David Wenham and Gary Sweet, the show is based on the classic novel and award-winning film of the same name.
’I Smell Trouble’ was released on the 11thof August 2017 on Paul’s album “Life Is Fine, which achieved #1 on the ARIA charts. Struck by the dramatic and ominous undertones of thesong, the Synch & Licensing team at Sony/ATV Australia pitched the track to the producers at Network Ten for the promo.
The spot will run for fiveweeks ahead of the series’ yet-to-be confirmed air date.
Vance Joy x TEN Sports
Broadcaster:TEN Sports
Music Supervisor:Ten Promos
Artist:Vance Joy
Writers: James Keogh, Dave Bassett
Label:Liberation Records
Publisher: Mushroom Music Publishing / Reservoir Music
Vance Joy’s ‘Lay It On Me’ is a sync gem with build, drama and an anthemic feel to it. This lends itself well to network promos, as seen here for Ten Sports.
Vote Yes x Sarah Blasko
Brand / Production: Marriage Equality “Vote Yes” Campaign
Agency / Broadcaster: Leo Burnett Melbourne
Music Supervisor: Nylon Studios
Artist: Sarah Blasko
Writer: Neil Finn
Label: EMI Music Australia
Publisher: Kobalt Music Publishing (100%)
Link to spot:https://www.facebook.com/amequality/videos/vb.53862112616/10154787494952617/?type=3&theater
After much anticipation, Leo Burnett Melbourne have delivered a beautiful TVC for theMarriage Equality“Vote Yes”campaign that went to air last week during The Bachelor finale. The spot featuresSarah Blaskowith her renowned cover of’Don’t Dream It’s Over’andhas been going viral online and across social channels.
Western Sydney University x Jarryd James
Brand: Western Sydney University
Agency / Broadcaster: VCD + WE. Collective
Music Supervisor: Music Mill
Artist: Jarryd James
Writers: Joel Little, Jarryd James
Label: Universal Music Australia
Publisher: Sony/ATV Music Publishing (100%)
Western Sydney Universityhave continued their support ofJarryd Jamesand his track ’Do You Remember’ by producinga new chapter totheir viral campaign. Originally telling the story of Deng Adut, we now follow the story of Melissa Chiu and her path to becoming one of the world’s leading contemporary Asian art curators.
Sync-ready Spotlight: Lakyn – ’West’
Label:Universal Music Australia
Publisher:50% UMPG / 50% Canal Music Publishing
Writers:Heperi / Martin
Over the top of a hip-hop inspired bed with textures and pads reminiscent ofBlackbear,Lil PeepandLil Yachty,Lakyn’slyrical sentiments and considered vocal style set ’West’ apart and make this a stunning track from one of UMPG AU’s favourite artists.
Licensing enquiries contact:karina.masters@umusic.com
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