Sycco named among YouTube Music Foundry class of 2021
YouTube Music has revealed its Foundry class of 2021, with Brisbane’s Sycco being named among 26 other international artists for the artist development initiative.
The young psych-pop artist, who was also recently named as Apple Music’s latest Australian Up Next act, is joined by the likes of Snail Mail, Raveena, Shygirl, Bella Shmurda and Paris Texas in the program’s class of 2021, being the only Australian act recognised in this year’s program.
This year’s class is also the program’s largest and most diverse to date, with 27 artists from 14 countries being represented in the initiative.
Now in its sixth year, the Foundry program looks to assist independent musicians by providing them with seed funding and dedicated partner support from YouTube, letting them access additional resources and launch their music to a greater global audience.
Previous acts to have received support from YouTube Music’s Foundry program include Dua Lipa, Omar Appollo, Dave, Arlo Parks and Gunna, with Lime Cordiale being named as part of last year’s class.
Sycco, who releases her debut EP First via Future Classic today, described her music as “colourful and exciting” as she reacted to being named for the program.
“I love being my own boss, and answering to myself even when it gets hard,” Sycco said.
“The satisfaction of getting something right and ticking off goals no matter how big or small is so fulfilling, and unlike any other feeling.”