The Wiggles sign big U.S. TV deal, bringing them to over 58 million homes
The Wiggles continue to be Australia’s biggest rock and roll export, as they sign a deal with NBC Universal which will see their TV content beamed into over 58 million American households.
The deal is for two seasons of their TV series Ready, Steady, Wiggle!, a handful of previously-recorded specials (including the stone cold classic, Apples and Bananas) as well as their upcoming show, Wiggle Wiggle Wiggle (hey, if it ain’t broke), all of which will be aired on the network’s pre-school station Sprout.
“Emma, Lachy, Simon and Anthony are all excited to bring The Wiggles music, stories and characters to a wider audience across North America,” said Paul Field, MD of The Wiggles. “Our new agreements with Sprout and Treehouse ensure we are well positioned to continue entertaining preschoolers and their parents across North America for years to come.”
This article originally appeared on The Industry Observer, which is now part of The Music Network.