Warner Music Australia signs Alex the Astronaut, Electric Fields
Warner Music Australia doubles up with the signings this week of Electric Fields and Alex the Astronaut, both fast-emerging acts with glittering connections in the Pride space.
Alex, the fast-rising indie storyteller, is now a major label artist with new music to show off.
The Sydney singer and songwriter’s first release through the new deal, ‘Growing Up,’ drops today (see below).
Dan Rosen, President of Warner Music Australasia, is thrilled with his new signing. “I have been a fan of Alex for some time and have sung along with thousands of others to her brilliant songs as she performed at concerts and festivals around the country,” he comments in a statement.
“With already so much achieved in her career, we are looking forward to being part of this next exciting chapter.”
‘Growing Up’ is the first new music from this star-trekker since her 2020 debut album The Theory of Absolutely Nothing, which arrived at No. 22 on the ARIA Albums Chart and earned her an ARIA Award nomination for best newcomer.
Alex (real name Alexandra Lynn) ignited her recorded career with released two EPs (both in 2017) and one live album, 2019’s The Space Tour Live (At Your Place).
Watch Alex the Astronaut’s ‘Growing Up’:
Global streams of her music have advanced past 25 million, and will continue to tick over when she plays Dylan Alcott’s Ability Fest in Melbourne/Naarm on Nov. 27 and King St Carnival in Sydney/Gadigal Country, Jan. 16, 2022.
Alex’s international partners including record label Nettwerk for the world ex-ANZ; Universal Music Publishing (global); and booking agents Joe Segreto of IMC (Australia), Ollie Hodgson from Paradigm (U.K./Europe), and Larry Webman at Wasserman (North America).
She’s co-managed by Bill Cullen (One Louder) and Cathy Oates (Original Matters), who joined the WMA team earlier this year as Head of Marketing – Australian Artists.
Meanwhile, WMA’s roster gets a surge of power with Electric Fields, future soul duo of Zaachariaha Fielding and producer-composer Michael Ross.
Electric Fields signs with the major music company on a global basis, and, separately, expands its management partnership between longterm manager Diana Sautelle and Wonderlick Entertainment.
The first fruits of the recording partnership is ‘Gold Energy,’ which sees Fielding sing “Kurunpa nganampa liprulala” in Anangu language during the pre-chorus, a line of 24k optimism that translates to “Adjust your spirit, correct your energy.”
“When I first got the demos of their forthcoming single releases, including ‘Gold Energy’ we were totally blown away. Z and Michael have raised the bar to a whole other level with these new songs,” comments Paul Harris, Senior Vice President, A&R WMA.
“I can’t wait to see them taking these songs out to the world with their exhilarating live show.”
Watch Electric Fields’ ‘Gold Energy’:
Adds Stu MacQueen, Co-Founder & CEO Wonderlick Entertainment, “We are humbled that Zaachariaha, Michael and Diana have invited us to join their family and to be involved in a project that we truly believe is musically and culturally important. We are also extremely excited to be working on this with the brilliant new team that Warner have built.”
Electric Fields captured the imagination in 2019 when they narrowly missed out on the chance to represent Australia at the Eurovision Song Contest by way of SBS’s nationally-televised “Australia Decides” contest. They didn’t win, but they sure didn’t go home losers.
Fans across the county can tap into the Electric Fields experience when they hit the road for their Gold Energy Tour, which visits Melbourne, Hobart, Sydney, Brisbane, Darwin, Fremantle and Adelaide in April and May 2022.
It’s been a year of change and evolution at WMA, which welcomed Rosen to the helm earlier in 2021.
Since then, Warner Music Australasia has rejigged its A&R team, made several new hires, secured the signings of Jessica Mauboy, Boy Soda, daine, Budjerah, Rory Noble and Kinder, Carla Wehbe, struck an exclusive partnership with Matt Corby’s Rainbow Valley Records, and more.
This article originally appeared on The Industry Observer, which is now part of The Music Network.