New Signings July 23, 2021

Warner Music Australia signs BOY SODA ahead of ‘LOVEU2BITS’ single release

Warner Music Australia signs BOY SODA ahead of ‘LOVEU2BITS’ single release

Pictured (L-R): Libby Blakey, Dan Rosen, Paul Harris, Boy Soda (Brae Luafalealo), Nazlican Eren & Andy Bryan

Warner Music Australia (WMA) has added songwriter, producer and vocalist BOY SODA (Brae Luafalealo) to its roster of artists.

The announcement of the signing comes on the same day as BOY SODA’s debut single release, ‘LOVEU2BITS’.

He said joining WMA was a dream come true.

“I’ve wanted to be signed to a label since I was a kid because I always thought that was the reason that artists ‘made it’,” he said. “I realise now that success in the music industry comes from two things – having clear vision and having a kickass team that’s gonna help you execute that vision. So joining the Warner family made complete sense in that aspect and I’m so honoured that the BOY SODA team can expand into such an exciting and innovative space.

“As an artist, I’m very protective of my project and careful with who I surround my self with, so it’s a great feeling when you join a label that amplifies your creative vision through a relationship of complete trust and understanding.”

Dan Rosen, president of Warner Music Australia, has previously flagged his intentions to change the culture of the organisation. Part of this, he has said, is to help the label become the destination of choice for the region’s most dynamic, original and creative talent.

BOY SODA’s signing, it would seem, fits this agenda.

“As we enter a new era for Warner Music Australia and continue to evolve our domestic roster, Brae is a perfect example of the kind of artist we want to be working with. He possesses a unique talent with truly international potential, and is authentic, passionate and driven. I am very proud to welcome BOY SODA to the Warner Music family and am incredibly excited to see him develop as an artist and build a long term career,” he said.

SVP of Australian artists and A&R, Paul Harris, echoed Rosen’s sentiments and said he couldn’t be more thrilled to welcome the artist to the label.

“He’s fast emerged as a leading voice in the burgeoning Sydney RnB and hip-hop scenes. The respect he has earned from his peers, his brilliant live shows and his incredible song-writing talent made it a natural fit for the partnership between us. His songs are already garnering significant interest from overseas, and we see Brae as a truly international talent,” he said.

The new track had assistance from Naarm/Melbourne producers Hugh Lake and James Hamley who put on the final touches.

BOY SODA said the duo helped the track achieve his desire of communicating a “hopelessly optimistic romantic headspace”.

“Everyone knows the feeling of watching a person they love see someone else and it’s the worst. I feel like there are a lot of ugly emotions that follow and you’re just sad and angry at the same time (which is normal because it means they meant something to you, and if we don’t have people like this coming in and out of our lives then what’s the point?) I didn’t want to look at it this way, I just knew that I really loved someone and that was more important before any of the heartbreak and emotional conflictions,” he said.

“LU2B is a celebration of love and time spent with complete disregard for anything that existed before or after the relationship. Do I want her to hear this on the radio and call me? Yes. But we don’t have to talk about that.”

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