Vanessa Picken to join [PIAS] as head of digital in Los Angeles

Vanessa Picken, founder and managing director of Australian digital agency Comes With Fries, has joined [PIAS] as head of digital for America, Asia Pacific, Australia and New Zealand.

For this newly created role, Picken will relocate to Los Angeles before officially taking on duties from July 1.

She will report to Aussie expatriate Colin Daniels, managing director for America & Asia Pacific, and will work with [PIAS] chief digital officer Adrian Pope.

“I’ve always wanted to challenge myself and keep evolving my business, so this growth with [PIAS] feels like a perfect next step,” says Picken.

“I’m thrilled to be joining Colin, Adrian and the team who are just as driven to innovate, transform and expand the digital music industry.”

Daniels said: “Vanessa has an impressive track record for constantly delivering successful digital campaigns for artists and labels through her agency, Comes With Fries.

“I’m ecstatic Vanessa has agreed to join us as we continue to broaden our American and Australian businesses and strengthen our commitment to the fast-growing Asian market.

Picken will continue to oversee Comes With Fries, including its new London office, headed up by Alice McLean. She will also continue her role of co-curator of the FastForward: Sydney conference.