Universal Music Group to open state-of-the-art global hotel chain

Universal Music Group is getting into the hotel business, starting in the US with global ambitions.

Umusic Hotels are in partnership with entertainment impact investment firm Dakia U-Ventures, and offer a state-of-the-art musical experience which will draw on its major stars.

“Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – Umusic Hotels will both highlight these cities’ rich music heritage and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways”, CEO of Universal Music Enterprises, Bruce Resnikoff, said.

Chair of Dakia U-Ventures, Robert Lavia, adds: “Every destination holds a great story just waiting to be told through its cultural heritage and its music.

“Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration.

“We’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”

No date has been given for when the hotel opens, but the first three will be in Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida.

They will be managed by the Pyramid Hotel Group.

Universal Music says each hotel will have a unique look and ambience, embodying “each location’s unique spirit” and drawing inspiration from their respective local culture.

The major also said each hotel will serve as creative hubs in communities around the world – promoting positive social change, education and innovation through the power of music.

“Guests will discover the soul of each city through its rich local music heritage.”

The Biloxi property will be built for US$1.2 billion on a 266-acre estate on the former Broadwater Resort, a high profile destination on the Gulf Coast.

According to Universal Music’s media release, it “will seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style.”