TuneCore and Believe’s Signed By program has upstreamed 340 artists since launch
The program allows rising-star artists who release music via TuneCore to be upstreamed to Believe’s label services roster, including Nuclear Blast, All Points, Groove Attack and more.
Through the Signed By program, artists are then able to access Believe’s Label and Artist Solutions (L&AS) and Artist Services to assist in marketing, distribution, development and beyond.
One particular artist to benefit from the program is French rapper Landy, who has obtained two Gold-certified albums and built his following to 1.5 million Spotify monthly listeners, 576,000 YouTube subscribers and 270 million cumulative views on his YouTube channel after being upstreamed to Believe in 2019.
TuneCore’s co-head and chief revenue officer, Andrea Gleeson, made note of the Signed By program’s impact on independent artists, highlighting the program’s emphasis on artists retaining creative control over their output.
“As artists are building their careers, TuneCore provides tools and solutions for artists at scale, including our ground-breaking TuneCore Rewards program,” Gleeson said.
“When they start to gain traction, TuneCore is able to move the artist to the appropriate support system, whether that’s Believe L&AS, Artist Services or its house of brands. We’re the only digital music company who has a system like this in place, where artists work within one transparent ecosystem and maintain their masters and creative control throughout.”
Believe CEO, Denis Ladegaillerie, also noted the significance of identifying and engaging with emerging talent early on to ensure their success.
“Believe and TuneCore are artist-first, solution-driven digital music companies whose central tenet is to serve artists at all stages of their careers and development,” Ladegaillerie said.
“Because of the symbiotic nature of our businesses, we are able to identify emerging talent early on through TuneCore and then further develop and support the artist’s journey with Believe L&AS and Artist Services. The acceleration of artists’ careers through our multi-faceted solution speaks to the success of this program.”
This month, Believe officially went public on the Paris Euronext, raising €300 million and floating 14.35% of its equity through an Initial Public Offering (IPO) on Thursday, June 10.