Ticketek deal with MCG extended, more events expected
Ticketek Australia’s deal with the Melbourne Cricket Ground (MCG) has been extended after a competitive tender process.
Under the new agreement, Ticketek and its parent company TEG will work to attract a number of new major events to the MCG, along with a commitment to ensure increases to ticket transaction fees and charges will remain within annual CPI growth.
The MCG draws 3.5 million spectators, of sporting codes, concerts and other events.
Ticketek issues 28 million tickets per year to events through Australia and New Zealand and claims the figure puts it in the Top 3 ticketing firms in the world.
Melbourne Cricket Club chief executive Stuart Fox said Ticketek’s reappointment as the MCG ticketing partner was a big win for members and fans of all codes who play at the venue.
“The MCG is a world-class stadium and we continue to look at ways of enhancing the fan experience at the MCG,” Fox said.
“As the leading ticketing partner to the sports and live entertainment industry in Australia, we’re delighted that Ticketek will continue to provide its ticketing services at the MCG and we look forward to working with them to bring some new and exciting events to the stadium.”
TEG CEO Geoff Jones said the extension of the partnership was a proud moment in Ticketek’s four-decade history.
“The MCG is a national treasure in Australian sport and entertainment,” said Jones.
“We are honoured and delighted to have a continuing role in the delivery of great events at this world-renowned venue in partnership with the MCC.
“The renewal of this partnership recognises the hard work and commitment to excellence by the Ticketek Australia team led by Cameron Hoy.”