Aussie creative studio to launch ticketed livestream platform

Australian creative shop ED. is behind a new platform to host ticketed, live-streamed gigs.

As musicians, performers and festivals move online in an effort to survive COVID-19 lockdowns, the team are hoping to create a reliable way to sell tickets to live-streamed shows.

ED. says the new platform, At Yours, is being designed with artists, venues and fans in mind.

Promoters will be able to sell tickets through the platform, initially in Australia and New Zealand.

The studio behind the project has been working the startup since before lockdowns even began.

“The live arts sector was suffering before most others and the road to recovery, unfortunately, be one of the longest of any industry,” said Hew Sandison, who’s leading the project.

“We’ve got friends and family members for whom live music is their life.”

Sandison said that beyond a few solutions that already exist in the market, the available options are mostly limited to donation-based models.

“With time and enthusiasm on our hands, we’ve been building At Yours to solve this problem.”

ED. is already in discussions with industry bodies, including APRA AMCOS, observing “huge potential” for ticketed live-streaming well beyond COVID-19.

“We hope it’ll help fill the gap while lockdowns prevent live gigs,” said Sandison.

“Beyond social distancing, however, we hope At Yours will open up new audiences and reliable revenue for people working in the live arts.”

The platform will launch “in the coming weeks”, first for live music, and ED. are asking the industry to share feedback on the beta version and its planned verticals.

“We’re building At Yours to be useful for performers and their fans at any scale, which is why hearing from everyone is so important.

“At the end of the day, we started this because the live arts is a business, not a charity case.”

Anyone in the music industry can register their interest here.