Artist manager Niriko McLure launches Third Person Management with four-act roster

Sydney-based artist manager Niriko McLure has set up Third Person Management, an artist management and creative services company.

At launch, its roster included ARIA Award-winning, multi-platinum songwriter and producer Jarryd James, indie shoegaze duo EGOISM, dance-pop artist Chela Etc and tomboy-electronic artist and producer HANDSOME.

The launch coincides with news of the release of James’ second album P.M on January 22, and EGOISM’s debut EP On Our Minds.

Third Person incorporates artist development, marketing and promotion, touring and live strategy to extend careers to maximum potential.

McLure said she was already a fan of all the artists now on the roster, and is proud to now be helping to shape their careers.

“I feel incredibly grateful to work with people who I respect both artistically and personally, and look forward to what we can create and achieve,” she added.

McLure began managing artists in 2007 with hip-hop crossover artist Snob Scrilla, whom she signed to Ivy League Records/Mushroom and released an EP (The Day Before), an album (Day One), and sold-out national tours.

In 2012, she became Wonder Music Co’s general manager, overseeing the signing and development of 5 Seconds of Summer, Matt Corby, Unearthed High artist Taj Ralph, Liberation Music’s R.W. Grace, Island Records’ Lakyn, and ran the publishing arms (with Sony ATV) and label 1825 with flagship artist Fountaineer releasing their debut album Greater City, Greater Love.

Utilising her experience in creating and executing global campaigns, she also acts as creative director for artists and labels outside of the roster.

Her approach is to build concepts that unite visual components, marketing initiatives and branding, she said.

In this capacity, she has worked on an international fan convention, concepting video clips with content screens and outdoor album advertising projections then utilised in a live show format, directed two-day shoots in rural Australia collating photos, and BTS content for entire album campaigns.

McLure has worked with Specific Music (Universal) and Original Matters on their clients and will continue to offer this service.