The Orchard signs licensing deal in Australia with Nightlife Music
Artists and labels on The Orchard will now be included in the customised playlists that Australian business subscription music service Nightlife Music provides to its 4,000 clients in hospitality, accommodation, fitness, leisure and retail.
The Brisbane-based Nightlife Music, which launched 29 years ago, claims a weekly reach of 6 million people.
The Orchard catalogue will also be in its successful in-venue app crowdDJ which allows patrons in over 800 clubs to choose the music they listen to, and then take it home via a Spotify account.
The company says the app has had over 5 million user engagements and is set to roll out internationally.
Nightlife director of licensing and business affairs Stuart Watters said: “We are very proud of our reputation as the leader in music innovation in Australia so to have a global company of the calibre of The Orchard trust our technology and our music experience is rewarding.
“It’s a watershed deal for our business and creates a benchmark for artist royalty payments.”
The Orchard’s Australian and New Zealand director Henry Compton, commented, “This is the first time we have done a deal like this in Australia.
“This deal opens up new markets to amplify reach and revenue for our artists and labels with Nightlife established and accountable in a wide range of business sectors.”
The crowdDJ app saw Nightlife as the only music company in last year’s Australian Financial Review’s Top 50 Most Innovative Companies in Australia & New Zealand.
It was ranked #26 for the way it allowed businesses and their customers to engage further through music, and to stay closer in the store longer.
This week Nightlife Music announced its latest retail client: The national Amart Furniture chain.
The roll-out of its customised music playlists to its 62 superstores has begun already and expected to be completed by end of May.