Taylor Swift’s Australian tour brings in Coca-Cola, IGA

Coca-Cola and IGA supermarkets have teamed up for Taylor Swift’s RED tour in December for a campaign which allows fans to win tickets to her shows. It kicks off next Tuesday and runs until November 15.

Consumers who buy special packs of Coke, Diet Coke, Coke Zero, Fanta Lift and Sprite in 1,400 designated IGA stores around the country get the chance to win one of 2,500 double passes to her Sydney, Brisbane, Perth and Melbourne stadium concerts. They keep their receipt for verification, head to www.coca-cola.com.au, log-in and submit the last five digits of their barcode. Winners will be notified instantly if they have won a pair of tickets.

Antoinette Tyrrell, marketing manager Coca-Cola South Pacific said, “Taylor Swift is one of the world’s most iconic pop artists and she is loved by Australian audiences. We’re excited to team up with IGA for this great promotion. Over the next month we will bring 5000 passionate Taylor fans closer to their idol.”

Earlier this year, Swift, a self-proclaimed Diet Coke drinker, became the face of the brand’s Stay Extraordinary campaign in America.