Sync Watch: Christmas is in the air for Australia’s major retailers, while Ngaiire lands US sync
Jingle Bell Rock xWoolworths
Brand / Production:Woolworths “Share the Spirit of Christmas”
Artist:Re-record
Track: ’Jingle Bell Rock’
Writers:Beale / Booth
Publisher:UMPG
The Beal & Boothe penned Christmas classic “Jingle Bell Rock”, has been licensed for Woolworths’ new Christmas commercial. The cheery spot depicts the quintessential Australian Christmas; sunshine, family, firing up the BBQ and the beach. Originally released in 1957 by Bobby Helms, “Jingle Bell Rock” has since become a Christmas classic. The iconic song is a perfect pairing for the Christmas themed spot.
’Everybody’s Talkin’xDavid Jones
Brand / Production: David Jones “Now It Feels Like Christmas”
Agency / Music supervisor:Trailer Media for TBWA SYDNEY
Artist:Re-record
Track: ’Everybody’s Talkin’
Writers:Fred Neil
Publisher:BMG Australia
TBWASydney with partners, Maud and UK marketing agency, Imagineer London, have created an animated story that’s full of Christmas feeling. It’s the story of an ex-pat gingerbread man, who longs to be home with his family. The 90-second film was shot in locations across Europe by The Sweet Shop’s Mark Albiston and is set to theHarry Nilsson classic ’Everybody’s Talkin’’.
Bob Dylan x Target
Brand / Production: Target “Who Makes Christmas Special?”
Artist:Bob Dylan
Track: ’Must Be Santa’
Writers:Moore / Fredericks
Label:Columbia Records
Publisher:UMPG
The Hall Moore and Bill Fredericks classic “Must Be Santa”, has been licensed for Target’s 2017 Christmas Campaign. The new spot features a montage of cheery families in the lead up to and on Christmas day. The bubbly footage is perfectly matched with Bob Dylan’s upbeat, polka-style cover of “Must Be Santa”. “Must Be Santa” was first released in 1960 by Mitch Miller. Dylan’s recent cover is taken from his 2009 Christmas album, Christmas In the Heart.
NathanielxAMART Furniture
Brand / Production:AMART Furniture “Furniture For Life”
Agency / Music supervisor:Music Mill
Artist:Nathaniel
Track: ’Live Louder’
Writers:DNA Songs (Anthony Egizii & David Musumeci), David Ryan Harris and Nathaniel Willemse
Label:SonyMusic Australia
Publisher:Sony/ATV Music Publishing
Sony/ATV Australia’s Synch & Licensing team have struck again landing another exciting synch placement for their local writing roster. Penned with Australia’s premiere hit making duo DNA Songs and US songwriter David Ryan Harris, the team at Sony/ATV pitched Nathaniel’s ’Live Louder’ as the perfect track for Amart’s national ad campaign to music supervisors Music Mill.
Ngaiirex ’Queen Sugar’
Brand / Production:OWN Network
Artist:Ngaiire
Track: ’Fall Into Your Arms’
Label:The Orchard / Sony Music Australia
Ngaiire’s chillingly beautiful track ‘Fall Into My Arms’ was used the TV program ‘Queen Sugar’ (executive produced by Oprah) on November 10, and has immediately captured the hearts of American TV viewers. The show is aired on Oprah’s OWN Network in the US and was created by Golden Globe and Academy Award-nominated Ava DuVernay. Since the airing the internet has been in meltdown with daily streaming stats quadrupling, and a tweet coming from the legendary India Arie.