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Sync Watch December 17, 2018

Sync Watch: Nine will rock you, Beck races away with Lexus

Sync Watch: Nine will rock you, Beck races away with Lexus

Nine Australian Open x Queen

Brand / Production: Channel Nine Australian Open Promo

Artist: Queen

Track: ‘We Will Rock You’

Writers: Brian May

Label: Universal Music

Publisher: Sony/ATV

Queen has taken over. As their biopic Bohemian Rhapsody makes waves across the globe, Channel Nine jumps on the stomp and clap bandwagon, featuring ‘We Will Rock You’ in their latest Australian Open 2019 promo.


Lexus x Beck

Brand / Production: Lexus TV/Online Campaign

Artist: Beck

Track: ‘I’m So Free’

Writers: Beck Hanson & Greg Kurstin

Label: EMI Music

Publisher: Sony/ATV, Kobalt

In this clever spot, Lexus introduces their brand new model UX, with the helping hand of Beck’s ‘I’m So Free’.


National Gallery Of Australia x Sarah Blasko

Brand / Production: National Gallery Of Australia Online Campaign

Artist: Sarah Blasko

Track: ‘Here’

Writers: Sarah Blasko & Fredrik Kinbom

Label: Dew Process

Publisher: Sony/ATV

Cinematic and whimsical, this spot showcases the beauty of art in celebration of the NGA’s exhibition ‘Love + Desire’. Featuring Sarah Blasko’s haunting track ‘Here’.

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