Sync Watch: JessB joins the Queendom, Juila Jacklin is a seeker and Shazam sync stats
This week we welcome a new feature to Sync Watch! The good people over at Shazam have provided us with the search data for all our syncs this week to see how their features affected people searching out their songs over the weeks of airing. Below are graphs that show the number of Shazam searches on the Y-axis and the date of searches on the X-axis.
Shawn Mendes x Nine Network
Brand / Production: Nine Network – Doctor Doctor New Season Launch Promo
Artist: Shawn Mendes
Track: In My Blood
Writers: Shawn Mendes, Teddy Geiger, Scott Harris, Geoffrey
Label: Island Records/Universal Music
Publisher: Sony/ATV/Warner Chappell/UMPG
Shazam Streams
Already a hugely popular search sue to Mendes popularity, In My Blood enjoyed a nice spike in searches in the two days leading up to the season premiere of the Doctor Doctor.
JessB x Bonds
Brand / Production: Bonds ‘The Queendom’ ad spot
Artist: JessB
Track: Day Ones
Writers: Jess Bourke, Peter Wadams
Label: Elefant Traks
Publisher: Native Tongue
How It Happened: JessB has been stamping her mark as the queen of rap in New Zealand. Taking influence from female hip hop greats such as Missy Elliott, JessB rocks killer lyrics, hyper-confident delivery and a no-bullshit attitude.
It’s this charisma that made her the perfect choice for Bond’s new tongue-in-cheek campaign ‘QUEENDOM’. Her track Day Ones was pitched and administered by Elefant Traks and synced by Level Two Music.
Shazam Searches
The Shazam data shows a significant increase in searches on July 23, the day that the campaign was launched. Despite a couple drops the searches have greatly increased over the first nine days of the campaign.
Julia Jacklin x Westpac
Brand / Production: Westpac ‘I’ll Never Find Another You’ ad spot
Artist: Julia Jacklin (Seekers cover)
Track: I’ll Never Find Another You
Writer: Tom Springfield
Label: Liberation
Publisher: WCM
How It Happened: Level Two was engaged by Sydney DDB to work with a local artist for the new Westpac Bereavement campaign. Everyone fell in love with Julia Jacklin’s reimagining of the classic Australian song I’ll Never Find Another You originally by the Seekers.”
Shazam Searches
A relatively new track, Jacklin’s cover of this Seekers classic enjoyed a massive spike after the launch of the campaign, jumping from zero searches to over 600 in just two days.