Sync Watch: Classic tunes drive away with this week’s syncs

Starship x Kia Sportage

Brand / Production: Kia Sportage – ‘Feeling Young Never Gets Old’ ad spot

Artist: Starship

Track: Nothing’s Gonna Stop Us Now

Writers: Albert Hammond, Diane Warren

Label: RCA Records/Sony Music

Publisher: Universal Music Publishing Group

Bio: We eventually find out that the nervous new couple in this spot have been together for years with a child. Followed by the tagline “Feeling Young Never Gets Old”. Starship’s 1987 classic love song Nothing’s Gonna Stop Us Now perfectly compliments the sentiment of the commercial.

Shazam Stats

A classic track in its own right, in between the daily dips and rises this Starship tune saw an overall increase in Shazams between the ad’s launch at the end of July to now.

Starship x Kia Sorento

Brand / Production: Kia Sportage – ‘Smile’ ad spot

Artist: Anoynomus re-record

Track: Smile

Writers: John Turner, Geoffrey Parsons, Charlie Chaplin

Label: N/A

Publisher: Universal Music Publishing Group

Bio: This spot features a family travelling in the new Kia Sorento, greeted by the smiles of different kind of animals on their journey. The commercial is perfectly paired with a re-record of the Charlie Chaplin/Nat King Cole classic Smile.

Shazam Stats

The mystery of who’s covering this Nat King Cole classic didn’t stop viewers from spiking the Shazams twice in the ad’s rotation.

Sync-ready Spotlight:  King Princess – Make My Bed

Label: Columbia Records/Zelig Records, LLC.

Writer: Mikaela Straus

Buzzing off the announcement that she’ll be playing shows Down Under for the first time, this short but sweet track from King Princess is oozing with nostalgia.

Its simple but impactful sound is the perfect pairing to instil genuine emotion into any advertisement.

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