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Sync Watch September 12, 2018

Sync Watch: Beck makes Foxtel say ‘Wow’, Rag’n’Bone Man visits Hunter Valley & more

Sync Watch: Beck makes Foxtel say ‘Wow’, Rag’n’Bone Man visits Hunter Valley & more

Beck x Foxtel

Brand / Production: Foxtel – ‘What The 4K!’ ad spot

Artist: Beck

Track: Wow

Writers: Beck Hansen, C.M. Greif-Neill

Label: Capitol Records / Universal Music Australia

Publisher: Kobalt / Mushroom

Foxtel makes television history as they announce Australia’s first 4K live channel. The spot captures the user experience with clever use of slo-mo, perfectly paired with the cool beats and vocals from Beck’s Wow.

Shazam Stats

As the second single from Beck’s 2016 album ColoursWow enjoyed a significant spike in Shazams following the advertisement’s debut on August 14. The songs searches continued to rise as the campaign continued throughout August and into September.


Chaka Khan x Mitsubishi

Brand / Production: Mitsubishi MiTEC ad spot

Artist: Chaka Khan

Track: Like Sugar

Writers: David Taylor, Sarah Ruba, Chaka Khan, William Curtis, John Flippin

Label: Diary Records/Universal Music Australia

Publisher: BMG/Warner/Chappell/Ikhan Sounds/All Music Inc/Diary Publishing

Mitsubishi takes us on a funky ride as they introduce their new innovative car technology, MiTEC. The use of the new Chaka Khan banger, ‘Like Sugar’ definitely hits the sweet spot.

Shazam Stats

The interest in 2018’s Like Sugar, the first single from legendary US artist Chaka Khan in over a decade, rose significantly following the Mitsubishi ad campaign launch on August 30, peaking at 367 unique Shazam’s on August 31.


Toyota Corolla x Basement Jaxx

Brand / Production: Toyota Corolla ‘For The Bold’ ad spot

Artist: Basement Jaxx

Track: Do Your Thing

Writers: Simon Ratcliff, Felix Buxton

Label: XL Recordings

Publisher: Universal Music Publishing Group

Supervisor: Level Two

This playful spot watches on as a small bird follows the journey of a man in a Toyota Corolla. Across different landscapes we see the bird battle to keep up with the vehicle, though it never falls behind no matter the obstacle. Que the tagline, Toyota Corolla; “For the Bold”. Basement Jaxx’s 2002 hit Do Your Thing perfectly compliments the lively nature of the commercial.

Shazam Stats

A classic in its own right, Basement Jaxx’s Do Your Thing peaked at 31 Shazams on the campaign launch date on August 15.


Rag’n’Bone Man x VisitNSW

Brand / Production: VisitNSW Hunter Valley ‘Here’s To The Good Life’ ad spot

Artist: Rag’n’Bone Man

Track: Human

Writers: Jamie Hartman/Rory Graham

Label: Sony Music

Publisher: Mushroom & Warner/Chappell

The beauties and attractions of NSW’s Hunter Valley set to the hard-hitting soul groove of Rag’n’Bone Man’s 2017 single Human.

Shazam Stats

Rag ‘n’ Bone Man’s 2017 hit Human saw a massive spike in Shazam’s at the beginning of September, peaking at 190 searches following the campaigns debut.


2DayFM x Alanis Morissette

Brand / Production: 2DayFM ‘Pub Choir’ ad spot

Artist: Alanis Morissette (Pub Choir cover)

Track: Hand In My Pocket

Writers: Alanis Morissette

Label: Warner Music

Publisher: Universal Music Publishing Group

This cheery spot features a choir of Aussies singing along to Alanis Morissette’s 1995 hit “Hand In My Pocket” for 2DayFM’s pub choir segment.

As a cover recorded specifically for 2DayFM’s Pub Choir promotion, this sync does not have any Shazam data available.

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