Sync Watch: Beck makes Foxtel say ‘Wow’, Rag’n’Bone Man visits Hunter Valley & more
Beck x Foxtel
Brand / Production: Foxtel – ‘What The 4K!’ ad spot
Artist: Beck
Track: Wow
Writers: Beck Hansen, C.M. Greif-Neill
Label: Capitol Records / Universal Music Australia
Publisher: Kobalt / Mushroom
Foxtel makes television history as they announce Australia’s first 4K live channel. The spot captures the user experience with clever use of slo-mo, perfectly paired with the cool beats and vocals from Beck’s Wow.
Shazam Stats
As the second single from Beck’s 2016 album Colours, Wow enjoyed a significant spike in Shazams following the advertisement’s debut on August 14. The songs searches continued to rise as the campaign continued throughout August and into September.
Chaka Khan x Mitsubishi
Brand / Production: Mitsubishi MiTEC ad spot
Artist: Chaka Khan
Track: Like Sugar
Writers: David Taylor, Sarah Ruba, Chaka Khan, William Curtis, John Flippin
Label: Diary Records/Universal Music Australia
Publisher: BMG/Warner/Chappell/Ikhan Sounds/All Music Inc/Diary Publishing
Mitsubishi takes us on a funky ride as they introduce their new innovative car technology, MiTEC. The use of the new Chaka Khan banger, ‘Like Sugar’ definitely hits the sweet spot.
Shazam Stats
The interest in 2018’s Like Sugar, the first single from legendary US artist Chaka Khan in over a decade, rose significantly following the Mitsubishi ad campaign launch on August 30, peaking at 367 unique Shazam’s on August 31.
Toyota Corolla x Basement Jaxx
Brand / Production: Toyota Corolla ‘For The Bold’ ad spot
Artist: Basement Jaxx
Track: Do Your Thing
Writers: Simon Ratcliff, Felix Buxton
Label: XL Recordings
Publisher: Universal Music Publishing Group
Supervisor: Level Two
This playful spot watches on as a small bird follows the journey of a man in a Toyota Corolla. Across different landscapes we see the bird battle to keep up with the vehicle, though it never falls behind no matter the obstacle. Que the tagline, Toyota Corolla; “For the Bold”. Basement Jaxx’s 2002 hit Do Your Thing perfectly compliments the lively nature of the commercial.
Shazam Stats
A classic in its own right, Basement Jaxx’s Do Your Thing peaked at 31 Shazams on the campaign launch date on August 15.
Rag’n’Bone Man x VisitNSW
Brand / Production: VisitNSW Hunter Valley ‘Here’s To The Good Life’ ad spot
Artist: Rag’n’Bone Man
Track: Human
Writers: Jamie Hartman/Rory Graham
Label: Sony Music
Publisher: Mushroom & Warner/Chappell
The beauties and attractions of NSW’s Hunter Valley set to the hard-hitting soul groove of Rag’n’Bone Man’s 2017 single Human.
Shazam Stats
Rag ‘n’ Bone Man’s 2017 hit Human saw a massive spike in Shazam’s at the beginning of September, peaking at 190 searches following the campaigns debut.
2DayFM x Alanis Morissette
Brand / Production: 2DayFM ‘Pub Choir’ ad spot
Artist: Alanis Morissette (Pub Choir cover)
Track: Hand In My Pocket
Writers: Alanis Morissette
Label: Warner Music
Publisher: Universal Music Publishing Group
This cheery spot features a choir of Aussies singing along to Alanis Morissette’s 1995 hit “Hand In My Pocket” for 2DayFM’s pub choir segment.
As a cover recorded specifically for 2DayFM’s Pub Choir promotion, this sync does not have any Shazam data available.