Spotify widens soundtrack, playlist & podcast offerings with Netflix hub

Spotify users in Australia now have access to hundreds more audio tracks.

The DSP has launched a new Netflix hub, which offers all the official soundtracks, playlists, podcasts and sing-alongs related to Netflix shows and is akin to its 2019 Disney Hub.

These include soundtracks for Squid Games, Bruised and Cowboy Bebop and playlists stemming from La Casa de Papel (Money Heist), Bridgerton and On My Block, and podcasts including Okay, Netflix Is A Daily Joke, 10/10 (Would Recommend) and The Crown: The Official Podcast.

In Australia, it’s a partnership between the most popular music streaming service (7.7 million users by the end of 2020, according to market research agency Telsyte) and most watched subscription TV service with 14,168,000 viewers in an average four weeks.

Spotify said that trending Netflix content is fuelling “internet-wide obsessions”.

“So much so that within two weeks of Squid Game’s debut on Netflix, Spotify listeners had created more than 22,500 unique themed playlists to keep the experience going.

“It’s clear that after the credits roll, viewers are left wanting even more — and they come to Spotify to hear it. So starting today, the two streaming companies are coming together to launch an all-new Netflix Hub on Spotify where fans can get the full audio-streaming experience from the entertainment they love.”

Spotify users also get an enhanced album experience for Netflix’s new Western, The Harder They Fall, and a behind-the-scenes look at the creation of the action-packed movie’s soundtrack led by Jay-Z with Ms Lauryn Hill, Kid Cudi and Koffee.