Spotify’s A1 Teams With HoMie For Hip-Hop Merch Campaign

Spotify is getting kitted-up for the homegrown hip-hop scene.

The music streaming giant’s A1 playlist joins forces with HoMie, the Melbourne-based streetwear label and not-for-profit, for a merch campaign that raises funds for good causes, and throws the mic to emerging Melbourne rappers BABYFACE MAL and MULALO.

From today (Nov. 14), fans can buy limited-edition t-shirts ($60) and tote bags ($25), with 100% of HoMie’s profits poured into supporting its mission to help young people affected by homelessness or hardship, a statement reads. 

BABYFACE MAL HoMie x A1 shirt

The BABYFACE MAL’s tee is a nod to his Egyptian and Turkish heritage, while MULALO’s design is inspired by her Sydenham roots and her local community. 

“We’re so thrilled to be partnering with epic and emerging local hip hop artists, alongside Spotify’s A1, to create a limited edition run of A1 x HoMie merchandise,” comments HoMie’s co-founder & creative director, Marcus Crook.

With all profits going towards “HoMie’s mission of combating youth homelessness, adds Crook, “it’s amazing to have A1, BABYFACE MAL and MULALO getting behind our great cause.”

MULALO HoMie x A1

The project is an extension to the popular A1 playlist which expanded further in 2021 with the launch of its branded The Show podcast, described by its team at the time as a deep dive into the hip-hop scene and a “platform for women in the industry both locally and globally.”

Spotify’s step into hip-hop merch should bookend what the music community hopes will be a busy week for band t-shirt sales.

This Friday (Nov. 18) is the 2022 Ausmusic T-Shirt Day, an annual fundraiser that provides proof of concept.

Last year, local music fans generated more than $500,000 for charity, through donations and buying a shirt of their fave act, sharing the look online and becoming an interactive billboard for the day.

Check out the HoMie x A1 collection here.