Spotify partners with GIPHY for animated in-app listening
Spotify has announced a new global partnership with GIPHY to let listeners access exclusive linked GIFs of their favourite artists and songs.
As part of the new collaboration, GIPHY users will be able to explore official artist pages on GIPHY, where they can then select verified GIFs and tap the ‘Listen on Spotify’ button to immediately access their catalogue on Spotify.
Initial artists to join the brand integration include The Kid LAROI, Doja Cat, The Weeknd, Nicki Minaj, Post Malone and Conan Gray, with more set to join in coming weeks.
“No matter how you pronounce it, GIFs are the ultimate visual metaphor,” a blog post from Spotify reads.
“When users click the GIF on the verified GIPHY artists’ pages, they’ll be taken directly to the featured artist’s Spotify page for a listening session.”
See the integration in action via GIPHY.