SOTD: Amy Shark’s ‘Love Monster’ yields another radio-ready single
Amy Shark takes a fresh version of ‘Mess Her Up’ to radio this week with a third Most Added title in her sights.
One of Australia’s hottest musical exports right now, Shark’s reputation was made certain last year with her ARIA Gold-certified debut album Love Monster, the highest-selling record from an Aussie artist in 2018.
The album produced two Top 5 airplay hits – ‘I Said Hi’ (#1) and ‘All Loved Up’ (#5) – both of which were Most Added To Radio in their debut weeks.
‘Mess Her Up’, a lyrically intense slice of indie-pop, has received a sonic makeover by 16-time Grammy Award winner Serban Ghenea.
Ghenea has mixing credits on some of the biggest tracks at radio including Ariana Grande’s ‘thank u, next’, Halsey’s ‘Without Me’ and the current #1 track on the TMN Hot 100 – Mark Ronson’s ‘Nothing Breaks Like A Heart’.
Shark also dropped an accompanying music video for the new single. Co-directed by Shark and David Donohue, the visuals follow a tale of two turbulent love stories that reach an unfortunate end.