Songtradr brings Amanda Schupf on board to lead expanded global creative division
Music licensing marketplace Songtradr has expanded its global creative division, with the new operation to be helmed by Amanda Schupf.
Schupf is formerly the A&R manager at Universal Music’s Ingrooves in New York, and will now run the Songtradr division which spans artist and label services, music programming, curation and Songtradr’s original music initiative.
As senior vice president of global creative, Schupf will oversee Songtradr’s international creative strategy, with an emphasis on establishing and developing creative teams.
Songtradr has also announced its first key hiring under Schupf, with John Butler (former global music genre lead at Spotify) joining as head of music programming and curation to drive growth strategies and the adoption of Songtradr products such as Pretzel.
The global creative division will work alongside major artists, labels, publishing catalogues and rights holders to secure songs for the platform’s new music subscription products, assisting in sync for business and providing royalty-free music for content creators.
Songtradr’s CEO Paul Wiltshire celebrated the new hires and affirmed his confidence in the success of Songtradr’s global creative division.
“Amanda’s experience, network and entrepreneurial spirit impressed us from the start, making her the perfect person to take on this role as we pioneer a fair model for music used by content creators and businesses,” Wiltshire said.
“We’re thrilled that she’s brought on John Butler to lead music programming and curation. His vast knowledge of music, ability to elevate our data strategy and his understanding of our users’ needs make him a great fit for the role.”
Schupf, meanwhile, highlighted Songtradr’s status as a disruptor in the recorded music ecosystem, noting that “there is nothing better than joining a growing company at a vital time in our industry.”
“Songtradr’s forward-thinking technology is disrupting the licensing landscape by removing barriers for rights holders and giving them direct access to opportunities and new layers of revenue.”
Butler also expressed his elation at the prospect of joining the rapidly-developing licensing marketplace.
“Songtradr has quickly become the largest, most all-encompassing music marketplace in the world,” said Butler.
“I’m looking forward to joining the growing global team and building out our products further with access to high-quality music and notable artists.”
Last week, Songtradr made headlines after successfully raising USD $50 million in series D seed funding, with the company also hinting at going public later in the year.