Snoop Dogg promotes eco-friendly thinking in new campaign with SodaStream
Snoop Dogg has unveiled his latest commercial partnership, this time with SodaStream.
The campaign video focuses on the environmental benefits of SodaStream and the plastic it prevents from ruining the environment.
The video was directed by Jake Szymanski, known for his work on Saturday Night Live and Mike and Dave Need Wedding Dates, among others.
SodaStream chief marketing officer Karen Schifter Maor said the brand was hoping to deliver “a campaign on what’s important” as Christmas gatherings no doubt end up smaller than usual this year.
“At SodaStream we are always encouraging people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what’s important,” she said.
“SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.”
Snoop Dogg is quoted as saying: “I love my SodaStream, so it was natural for me to partner up with them for this campaign. They make a great product and a big difference in the world. I’m happy to help spread the love.”
The SodaStream campaign follows a recent partnership between the rapper and Menulog, which released a remix of its ‘Did Somebody Say’ jingle in time for the State of Origin match. The TV ads also featured backing verses from rugby players Greg Inglis, Craig Wing, Ben Hunt and the Trbojevic brothers.
Earlier this year, Snoop Dogg also partnered with Aussie winemakers 19 Crimes for the brand’s first US release.