Sloan Peterson signs record deal with Warner Music Australia
If you are eyeing ones to watch in 2021, look no further than Warner Music Australia’s latest signee Sloan Peterson and her major-label debut ‘Nightmare’.
Peterson is a romantic, a dreamer, a poet and an introvert, according to Warner Music. She grew up in Brisbane, where she performed in musicals and sang and played the piano at church.
After a hiatus from music, Peterson eventually moved south from the sunshine state to Sydney to live with her sister where she rekindled with music and fronted the punk band Black Zeros.
In 2017 she went solo, adopting the Sloan Peterson moniker which she borrowed from the iconic film Ferris Bueller’s Day Off, even landing a support slot with The Kooks.
With some early support from triple j, the rising star of indie-pop already has over 1.8 million streams attached to her independent releases. But now she’s ready for the big leagues.
“Sloan Peterson is an incredibly talented artist – cool, confident and so good at what she does,” Warner Music Australia chief Niko Nordstrom told TMN.
“We at Warner Music Australia are all so impressed, we’re excited to kick off this ambitious campaign and build her career in Australia and abroad.”
Peterson’s manager, James Lewis, said they are “delighted to partner with Warner Music”.
“Not only were we convinced that the label understood the breadth of talent and creativity of Sloan Peterson, but we also felt the warmth and excitement from within the team,” Lewis said.
“Warner could not have done more over the past months to make us feel like family. This is just the beginning – there is so much amazing material we can’t wait to share.”
New single ‘Nightmare’, the first earworm under the new deal, is a lyrical story on the perspective of navigating “the tricky waters of balance” in a relationship.
The song was produced by Hauskey (aka Andy Hopkins) and mixed by Mike Crossey (The 1975, Arctic Monkeys, Wolf Alice), with a witty music video directed by Courtney Brooks.