The Brag Media
News February 17, 2021

Music Victoria announces Simone Schinkel as new CEO

Editorial Operations Manager
Music Victoria announces Simone Schinkel as new CEO

Music Victoria has found its replacement for CEO Patrick Donovan, who announced he was departing the organisation last year.

In his place will be Simone Schinkel, who has most recently been the general manager of the Theatre Network Australia.

At the TNA, Schinkel drove the sector’s COVID-19 response, including fundraising efforts and cash grants. She also formed an alliance of arts industry councils to provide a national advocacy platform.

Schinkel said there’s a lot of work to do.

“When I got this gig, I celebrated by grabbing a drink at the Lomond Hotel and checking in on their live music situation. I can’t wait to be more than just a punter. I’m looking forward to building on the impressive work of Paddy and Dale, and to driving the lasting change that is needed to see Victorian music flourish again,” she said.

Sally Howard, chair of Music Victoria, said the organisation is thrilled to have Schinkel at the helm.

“In Simone we have found the person to lead our organisation and sector through its next critical stage. COVID 19 has decimated our industry and Simone is absolutely the right person to drive our sector back to growth. Her astute thinking and demonstrated abilities at capacity building gives the Music Victoria Board every confidence that she will be an ardent advocate on behalf of our membership, our stakeholders and our wider music community,” she said.

Schinkel will begin her new role on International Women’s Day, March 8.

Dale Packard, who has been steering the organisation over the past few months, will move into the general manager role on the same day.

Music Victoria represents musicians, venues, music businesses and professionals across the contemporary music sector. It provides advocacy, support, celebrations and promotions.


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