Shazam unveils Snapchat integration

One of the world’s most popular music apps, Shazam, has teamed up with multimedia mobile application Snapchat. The partnership will enable Snapchat users to Shazam from within the app by pressing and holding on the Snapchat camera screen when music is playing nearby.

The new feature will allow fans to recognise music, engage with Shazam content, and send their music and artist discoveries as Snaps to their friends.

“We are excited to launch our partnership with Snapchat,” said Shazam CEO Rich Riley. “We’ve integrated Shazam into Snapchat in a way that makes discovering and sharing music both fun and easier than ever.”

This marks another huge step forward for Shazam who are continually finding new ways to expand and bolster the app’s offerings.

The music discover app has established global relationships with Nestlé andMobext, whilealso teaming up with Foxtel’s [V] Hits earlier in the year to deliver a weekly extended Sunday countdown called Shazam Chart Show.

Australia is one of the London-basedcopany’s Top 10 territories. Two years ago it had reached eight million Australian users, a quarter of whom were active, and used the app12 million times a month.

Shazam has been downloaded one billion times in over 190 countries to date. 20 millionrecorded uses of the appare made each day, with 30 billion total Shazams tallied since launch.

However, Shazam has not always experienced financial gains. After reported losses of US$8.65 million and US$27.6 million in revenue in the second half of 2013, Shazam Entertainment announced in September 2016 that after 17 years, it has finally turned a profit in the first quarter of this year.