Scooter Braun teams with reality TV pioneer to set up unscripted content studio
High-profile artist manager Scooter Braun is expanding his television ventures.
He has teamed up with reality TV pioneer JD Roth to set up a new unscripted content studio, GoodStory Entertainment.
It will “develop and produce character-driven stories in the unscripted, live event, and feature documentary spaces,” according to a media release.
It added, “To accelerate growth, GoodStory, backed by Braun’s Ithaca fund, will pursue strategic acquisitions to integrate some of the best and brightest unscripted production companies in the world.”
Roth co-founded and was CEO of 3 Ball Entertainment, which produced the global franchises The Biggest Loser, Beauty and the Geek, Extreme Weight Loss and Bar Rescue among others.
Many screened in Australia, and some generated local versions.
Roth sold the company to Warner Bros in 2014.
“JD is a winner and the perfect partner to build with in the unscripted space, his track record is undeniable,” said Braun.
“We look forward to making great content and investing in other talented production companies that share our values.”
Braun’s diversified entertainment and media company SB Projects covers music, film, television, technology, brands, culture, and social good.
In addition to managing major music names such as Justin Bieber, Ariana Grande and Karlie Kloss, Braun has also created waves in film and television.
These include Scorpion, The Giver and Never Say Never, the latter one of the highest grossing music documentaries in US box-office history.
He and his team have been behind some of the biggest live television events in recent years including One Love Manchester on BBC and Hand in Hand: A Benefit For Hurricane Relief which aired on every major network on the US.
He recently launched Mythos Studios in partnership with David Maisel, founding chairman of Marvel Studios, which is focused on creating franchise films.