Sarah Wilson to oversee TuneCore in Australia to build roster & partnerships

TuneCore is set to increase its profile in Australia after the DIY digital music distributor appointed Sarah Wilson to oversee its local operations.

Most recently Universal Music UK vice president of international marketing, London-based Wilson also has the UK, New Zealand and Ireland operations for TuneCore in her charge.

She will focus on managing and building the company’s artist roster, while seeking partnerships and opportunities for growth.

She reports Faryal Khan-Thompson, vice president of international.

Wilson said she is thrilled to take on the role at a dynamic and future-facing company.

“Coming off the back of a growth phase during lockdown there is so much potential for continued expansion in the territories I’m overseeing.

“I expect the current business landscape to change rapidly over the next few years. I’m grateful to Faryal and the team at TuneCore/Believe for inviting me into their fold and can’t wait to dive in.”

Khan-Thompson added that she’s looking forward to working with Wilson to build TuneCore’s global footprint.

Wilson earlier spent 13 years at Beggars Group, finally reaching the role of director of international, and working with Adele, Radiohead, The National, MIA and Bon Iver, across labels XL, 4ad, Rough Trade, Matador and Young.

Owned by Paris-based global digital music company Believe, over the last year the New York HQ’d TuneCore expanded from operations in seven countries to a current count of 14 countries across four continents.

TuneCore Music Distribution services helps artists, labels and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent and more than 150 download and streaming stores worldwide.

They retain 100% of their sales revenue and rights for an annual flat fee.

TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games and more.

The TuneCore Artist Services portal offers a suite of tools and services for artists to promote their craft, connect with fans, and get their music heard.