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News October 6, 2022

Rock Posters Wins Award For Green Poster Initiative

Rock Posters Wins Award For Green Poster Initiative

National street poster company Rock Posters’ groundbreaking environmental initiative Green Poster has won another prestigious award.

It was just named industry leader winner in the waste and litter reduction category in the Premier’s Sustainability Award in Victoria.

Green Poster is an option that the 36-year-old company offers to clients, made from post consumer waste, diverts paper from landfill, reduces reliance on trees and uses vegetable-based ink which is recycled after use.

It is more expensive to manufacture but Rock Posters absorbs the costs, says general manager Marcus Seal, a board member of Green Music Australia.

The concept was inspired by Jack Johnson on a tour through Live Nation Australia, where Seal was head of commercial marketing.

“Jack did everything possible to reduce his impact on the environment while touring,” Seal told TMN.

“When I arrived at Rock Posters (in 2020) I thought everyone should be doing this, and who better to help us lead the way than artists themselves.”

Green Poster decreases landfill waste, reduces emissions and helps start conversations about caring for the environment with its clients.

“After a year of product development we finally got the product ready for the real world and thankfully were able to mount a comprehensive Billie Eilish announcement campaign. 

“Since then we’ve used the Green Poster for Midnight Oil, Jack Johnson’s forthcoming tour, Paul Kelly, Vance Joy as well as organisations such as Green Music Australia, KeepCup, Frank Green, The Guardian, ABC and others.”

Rock Posters also won the City of Darebin’s Sustainability Award last year and was shortlisted for the Australian Financial Review’s Sustainability Leader’s Award.

Matt Genever, Interim CEO of Sustainability Victoria noted how the company had overcome early obstacles.

 “Rock Posters are a decades-old business in an industry where it’s not always easy to challenge conventional thinking. 

“Their determination to do this through innovation is very exciting for myself and my colleagues with deep experience in the sustainability sector. 

“I applaud Marcus and his team for their commitment to generating real change.”

Grazyna van Egmond, CEO of the Banksia Foundation which promotes sustainable goals at government and corporate leves, added: “Rock Posters’ Green Paper is a great example of a company aiming to improve their own green credentials, as well as those of their clients. 

“They are the first outdoor advertising company to offer a sustainable choice of ‘green’ posters printed on 100% post-consumer waste paper with vegetable-based inks.

“Green Poster has the potential to have a huge impact and drive larger reform, across the entertainment industry.”

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