Peking Duk get behind Australian Literacy & Numeracy Foundation
Peking Duk are doubling down on their efforts to help young Australians, announcing a new partnership with BMG and the Australian Literacy & Numeracy Foundation (ALNF).
A year on from publishing their own children’s book DJ Duks – a cautionary tale of two little ducks with big dreams of fame, fortune and music industry success – Adam and Reuben are now donating proceeds of the book’s sale to the ALNF.
The ALNF aims to raise national language, literacy and numeracy standards, and during the month of December (‘Dukcember’), Peking Duk will donate three dollars from every sale of DJ Duks.
“We are super excited to be partnering with the Australian Literacy and Numeracy Foundation and to spread DJ Duks’ meaningful message to youth,” said Adam and Reuben.
“We really believe in ALNF’s mission to instil a love of learning in young Australians and are proud to contribute and give back to the community”.
Donations from the sale will contribute to education and literacy programs across the nation, with a particular focus on working alongside Aboriginal & Torres Strait Islander peoples, as well as youth of refugee background.
BMG Australia managing director Heath Johns said a meeting with ALNF inspired the move to help their work around the country.
“During an inspiring meeting with ALNF it became immediately apparent that an alliance with BMG Australia could in some way help accelerate the momentum and awareness around the inspiring work the Australian Literacy & Numeracy Foundation is doing around Australia,” Johns said.
“Music and learning go hand in hand and we are so honoured to come on board as an ally to the organisation as they continue to do such important and inspiring work.
“We are pleased to work alongside our amazing clients Peking Duk on this first initiative with DJ Duks, and as we promised the team we have no doubt that this will be the first of many collaborations. Kim, Jasmine and the team are the real rockstars here but we are more than happy to be their roadies!”.
DJ Duks is currently available in two bundled packages which come with extras including an Adam & Roobs rubber duck set, personally signed book, headphones, keyring and stickers, all in a custom limited-edition box.
“Our partnership with BMG and the incredibly talented Peking Duk is ‘beyond fuego’,” said ALNF co-founder and executive director Kim Kelly.
“Dukcember gives ALNF an unprecedented opportunity to create awareness around our life-changing literacy programs with communities right around the country, and allows us to reach more children than ever before.
“Proceeds from DJ Duks will mean that marginalised kids will get the opportunity to dream big, and achieve everything they hope to.
“We are honoured to be working closely with a band so committed to making real change, who are standing with us to battle illiteracy, inequality and disadvantage”.