Overdrive PR Expands Offering and Rebrands to Overdrive Artist Services

Overdrive PR has rebranded to Overdrive Artist Services.

The new outfit will continue to offer traditional artist publicity and digital services, but also add development consultations, digital marketing solutions and asset development.

The company said this will make Overdrive Artist Services a full-service marketing and publicity firm in the “post-pandemic industry”.

Founders Misha Sharma and Monique Pym said they are musicians working with musicians and will look for tangible, creative and successful solutions.

Sharma said: “I’m extremely proud of what the team has achieved in such a short time. Monique and I work very closely with the mindset of treating our artists’ music as if it’s our own. With the fast-paced nature of the industry, it’s imperative that we adapt quickly and find new and creative ways to get our artists’ music out to as many people as possible – which is the precise reason why we expanded our services.

“I’m excited about working with our artists in a more in-depth capacity.”

Pym added: “I’m very proud of our team and how much we’ve grown over the last [few] years. It’s a very special thing to be able to surround yourself with likeminded, innovative individuals in your line of work, and to have the platform to share knowledge with others. I look forward to the developments this new chapter will bring”.

The agency, which was founded in 2018, has previously worked with the likes of Be’lakor, Avantasia, Bloodbath, Destroy All Lines and Borderline BMT on campaigns in Australia, North America and Europe.