Normani vs Swift vs Birds Of Tokyo: Radio titans clash for most added

New single releases from Sony, Universal and EMI are in a tit-for-tat battle for this week’s TMN Most Added To Radio title.

The contest between Normani’s ‘Motivation’, Taylor Swift’s ‘Lover’ and Birds Of Tokyo’s ‘The Greatest Mistakes’ is too close to call as radio dishes out support for a trio of undeniable hits.

The Hit Network flew out of the gates yesterday, placing firm support behind both Normani and Swift with ATB adds.

Nova opted for all three acts, with Normani settling for Nights rotation, a decision that could have big ramifications on the final result.

Triple M is standing by Birds Of Tokyo as the network continues to champion the Perth natives. Their broad format appeal is boding well with the CHR-leaning Nova also applying crucial ATB adds.

With many additions yet to be counted, it will likely come down to KIIS, Grant Broadcasters and Hit’s regional network to determine a winner.

Normani will need to capitalise on CHR to stay in the race, while Swift’s ‘Lover’ has the potential to further impact adult radio as seen already with 2DayFM.

Birds appear to be in a very strong position with the Australian factor opening the door for adds to Grant’s Oz Made.

The skirmish is the latest in a string of fierce Most Added battles in 2019, namely between Amy Shark/Jonas Brothers and Billie Eilish/The Veronicas.

Stay tuned to TMN on Thursday for the final Most Added result.