News April 17, 2018

Nine strikes with The Voice, Lip Sync Battle

Nine strikes with The Voice, Lip Sync Battle

Nine Network’s investment in music reality shows has paid off, judging by last night’s viewer figures from OzTam.

Both The Voice and the return of Lip Sync Battle made it into the night’s overall Top 20, and Top 10 of all non-news and current affairs shows.

In its second episode of the season, The Voice had 930,000 metro viewers, slightly down from the 1.03 million metros on its return on Sunday night.

It was the second most popular non-news show of the night, or sixth overall.

It was fighting against My Kitchen Rules which topped the list with 1.25 million overnight metros.

Interestingly last year, the second seasonal episode of The Voice fell on the Anzac Day holiday, and drew 1.185 million against My Kitchen Rules’ 1.291 million.

In the all-important advertiser demos, The Voice was third in the 25—54, 18—49 and 16—39 demographics.

Lip Sync Battle screened right after The Voice, with 502,000 metros. It was #19 on the night, and  #8 with non-news and current affairs.

Filmed at the Dolby Theatre in Los Angeles and aired in America in January, the episode began with a one hour Michael Jackson special with Neil Patrick Harris vs. Laverne Cox vs. Taraji P. Henson vs. Hailee Steinfeld.

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