Nightlife Music partners with NZ-based AMS Music
Nightlife Music is accelerating its global expansion, this week announcing a joint venture across the ditch in New Zealand.
A new partnership with contemporary AMS Music will assist the Brisbane-housed Nightlife to continue its growth both across Australiasia and further into international markets.
As co-founder Mark Brownlee explains; “It was the right fit culturally and commercially to join with AMS. It is the largest in its territory and like Nightlife is a family-owned company with a customer-first business model.
“It was also the right timing within our technology development cycle and New Zealand’s stable music licensing landscape.
“Importantly, we can test and prove the scalability of the Nightlife model for expansion into other international territories.”
Nightlife Music launched in 1989, and since 2016 almost 35 million songs have been chosen through its crowdDJ® system in gyms, hotels, clubs and other entertainment centres.
Brownlee says it is crucial to Nightlife’s desire to grow the market that the company has a local presence in New Zealand.
“We anticipate doubling the number of clients in New Zealand fairly quickly,” he said.
“I’d like to think within a year to 18 months we will have a combined number of clients in excess of 1,500, which will be market-leading and set the stage for a robust global push.”
AMS Music was founded in 2004, and similarly supplies music solutions for hospitality, gyms and retail environments.
The company is also in the business of point-of-sale signage and advertising.
Co-founder Karen de Bres pointed to AMS’ 15 years of music curation and said she looked forward to joining forces with Nightlife to advance its technology capabilities.
“We are excited to launch the new business entity partnering with a company that is internationally regarded for its cutting-edge research and development in music technology,” she said.
“I think crowdDJ® is well suited to New Zealand venues and we have already seen great results there, especially in hospitality.
“There are 2,000 venues using crowdDJ® from the Philippines to Thailand and Fiji and the new technology we have in development is the result of the usage and fast take-up rate of our New Zealand clients’ customers.”