Iggy Azalea under new management as she drops new music
Iggy Azalea has appointed new management as she drops new music, though there’s still no release date for her long-delayed new album.
The NSW-born rapper has joined Jordan Feldstein’s roster at Career Artist Management. The company, which has its headquarters in Los Angeles, is the longtime home to Maroon 5 and Robin Thicke, along with Big Boi, Miguel and Elle King.
Career is one of the artist management subsidiaries of Live Nation, which has employed 140 artist managers and now looks after 500 artists worldwide.
Azalea, who is signed to Def Jam Recordings, is dropping new single Mo Bouncetomorrow.
The track comes three weeks after the 26-year-old released the single Can’t Lose featuring Lil Uzi Vert, which was pulled from a Def Jam compilation.
To announce Mo Bounce, she posted images online which, when assembled properly, showed its cheeky cover art. Also shown online is a “twerk-out clip”.
The track will be included on her long awaited album Digital Distortion, which has been delayed by a year. In fact the gold-certified track Team was issued last May as a lead-in single for the album. It only made it up to #48 in America.
She apologised to fans: “I know it’s been a long wait for my album – SORRY! I hope my fans understand my life has been filled with so many personal changes.
“I felt it was important I made some creative changes too – I needed my album to reflect where my head’s at in 2017.”
At the beginning of the year, she told fans, “I look forward to releasing my album, working with new and interesting people & I hope this new year on earth just generally has a better vibe than the last… I’m ready for new energy.”
In 2014, her album The New Classic generated 1.2 billion streams in the United States, where the set sold 595,000 units and 10.1 million digital downloads.
It made a splash on the pop and rap charts. In the Billboard Hot 100 she appeared on three Top 5 hits:Fancy(with Charli XCX) which stayed at #1 for seven weeks and certified 7 x platinum, Ariana Grande’s Problem which peaked at #2, and the quadruple-platinum Black Widow (featuring Rita Ora) which reached #3.
In fact, she was the only solo act to have a #1 and #2 (with Fancy and Problem) in the same week – a feat only achieved by The Beatles.
Although she faced some shade from some major rap acts as a pretender, Azalea also had six Top 10 hits in Hot Rap Songs, where she tied with Missy Elliott and Drake for the longest run at #1 on the chart at 18 weeks.
With Team and Can’t Lose not generating much heat on the charts, it seems Def Jam is waiting to see how Mo Bounce fares before it commits itself to a release date for Digital Distortion this year.