Music acts to globally showcase entertainment benefits of Amazon Prime Day

Music acts around the world are performing on Amazon Prime Day (July 16) to showcase the entertainment benefits of the event.

This year Australia, Singapore, Netherlands and Luxembourg were added to the 36-hour Prime Day 2018, along with previous territories UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.

1 million deals are being offered around the world.

Announced so far are Take That to play a London show as the culmination of a drive to drum up membership for Amazon Prime.

Amazon Music Unlimited is currently on offer for Prime members, who can get four months’ access for 99p.

Last year 5 million items were bought in the UK during Amazon Prime Day.

The New York event sees performances by Alessia Cara, Kelsea Ballerini and Julia Michaels.

These July 11 shows will be live streamed on Amazon and Twitch.

In the US, Prime members who have not tried Amazon Music Unlimited get a four month try-out at 99 cents.

In Australia, Prime was launched in June at a $4.99 monthly fee, offering free two-day shipping, early access to sales, and Amazon’s streaming video and e-book services.

Australia will be the first in the world to hold the sales, from midday July 16 (AEST) to midnight July 17 on amazon.com.au.

Discounts are offered for music, DVDs, books, electronics, video games, smart home devices, appliances, fashion, and toys.

Australians can join Prime at the introductory price of $4.99 or start a 30-day free trial here to participate in Prime Day.

Amazon claims over 100 million paid Prime members, globally