Lucky Ent. launches NFT agency

Multi-faceted music company Lucky Ent. is adding another division before Christmas – an NFT company which it is calling Lucky NFT.

It’s a specialist agency focused on building and delivering sustainable NFT projects that build brands and forge stronger connections with their communities.

“We will be offering our customers different levels of support ranging from stand alone workshops to conceptualise their project all the way through to an end to end partnership starting at ideation and including things like launch strategy, blockchain deployment and community management to name a few,” Lucky NFT founder Theo Kanellopoulos told TMN.

The company is launching its own projects as well, linking up with Lucky Ent.’s other 20 divisions.

These include artist management, multiple record labels (star clients: Masked Wolf, Will Sparks and Tyron Hapi) a booking agency, 200 events a year including Ultra and Good Things, venues (Billboard in Melbourne), design and creative services, and investments.

In August TMN reported that Lucky Ent. and Teamwrk Records set up DistroWrk, a new distribution platform that allows artists to retain 100% of their rights and royalties.

As to whether there is a huge market in Australia for a virtual band, Kanellopoulos said, “Given what we have just been through with COVID, every act has essentially been a virtual band.

“I see a future where you can choose to either go and see a gig in real life or just jump into the metaverse and see that same gig from your house as if you were there.

“I don’t think there is a big market for that exact example just yet but people have always looked for escapism and new experiences so we won’t be too far off.”

Lucky NFT will initially focus on music and events, with plans to widen its scope to servicing brands, celebrities and sportspeople in the future.

“We are hoping to be speaking with some of the bigger leagues very shortly to help them understand the possibilities,” Kanellopoulos revealed.

There isn’t much public NFT activity in Australian sports at the moment.

However, he said, “I’d imagine they have seen the success of NBA Top Shot amongst others and are very interested in how they can go to market with their own offering.”

Lucky NFT’s is NFT MEL, an event in Melbourne to show how the physical and the digital co-exist for people interested in entering the space as a creator, collector or collaborator.

It is designed for those who want to learn about NFTs for the first time and those looking to challenge their thinking and push the boundaries around the art of the possible for NFTs.

Kanellopoulos predicts huge growth potential in the Australian market.

“We have a talented group with very complementary skills and backgrounds,” he explains.

“We think we can deploy all of those aspects into a specialised service through Lucky NFT to support the industry we love so much to get even closer to their fans and open up unprecedented opportunities globally.”