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News July 18, 2022

Jaxsta’s Jacqui Louez Schoorl Steps Down as Director, Reflects on ‘Amazing Journey’

Jaxsta’s Jacqui Louez Schoorl Steps Down as Director, Reflects on ‘Amazing Journey’

Jacqui Louez Schoorl is stepping down as a director in Jaxsta, just months shy of one decade since she planted the seeds for the music credits database.

“This has been an amazing journey, from the early concepts to what Jaxsta has become today,” Schoorl comments in a statement to the Australian Stock Exchange, issued Friday (July 15).

That journey started in 2013, when Schoorl dreamed up the idea of an IMDB for the music community, a business that fleshed out the credits for all the creators in the recording process.

The company was incorporated in 2015 and listed on the ASX in late 2018.

“We are now the largest official music credits database in the world,” she continues. “Jaxsta helps so many creatives enhance their career opportunities by most importantly ensuring they get credit where credit is due.”

Jaxsta launched in open beta in 2019 with a database containing more than 100 million credits from 19 million recordings.

Fast forward to July 2022, that database expands to 230 million credits, representing every creator involved in over 41 million recordings – a figure that continues to grow.

She remains as founder and is relinquishing her director/board role, say reps for the company.


Schoorl’s move comes just three months after she left her role as CEO. Her successor Beth Appleton, an experienced music marketing executive, who had joined the company from Warner Music Australia in July 2021, thanked Schoorl for her “incredible vision, dedication and determination” in bringing the concept to market.

“Jacqui and I have been talking about Jaxsta since we met at a Women in Music Sydney event in 2018,” Appleton comments.

“The board, team, partners and I thank Jacqui for her incredible vision, dedication and determination to bring Jaxsta into the world. Her vision was incredibly inspiring back then and I am bolstered by the trust given by Jacqui to take Jaxsta to the next level,” she continues.

“We are on the next phase of this journey as we move to continue to commercialise Jaxsta on all fronts.”

Beth Appleton

When Appleton took the reins, Jaxsta claimed more than 286 data partners, digital awards relationships with the Grammys and RIAA, and a new strategic investment from Songtradr.

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