Jacqui Louez Schoorl Exits Jaxsta: ‘It Has Been an Incredible Ride’

It’s official: Jacqui Louez Schoorl is departing from Jaxsta, the official music credits platform she founded a decade ago.

Writing on her socials today (April 27), the Australian tech entrepreneur pays thanks to her team, friends, family, creators, investors and the industry for their part in her “incredible ride.”

“Today marks the official end of my 10+year journey to build Jaxsta, and I wanted to take a moment to express my gratitude to each and every one of you for your support along the way, “ she writes.

“It has been an incredible ride.”

The Sydney-based executive announces her exit a year after she stepped into a steering role with the business, as chief marketing officer Beth Appleton was promoted into the vacant CEO capacity.

Jaxsta launched in 2015 with an MO to ensure that everyone involved in recorded music receives the attribution that once lived in liner notes.

The business rolled out in open beta in 2019 with a database containing more than 100 million credits from 19 million recordings.

Today, that database Jaxsta boasts more than 310 million official, deep-linked music credits across 80 million pages, sourced from over 349 data partners, including record labels, publishers and industry associations.

With Appleton at the wheel, Jaxsta has landed some coups.

Among them, the brand recently bought Vampr, the Australian-created world-leading music industry social network, which claims a 1.3 million-strong creator community.

“I am confident that Jasxsta will continue to thrive under the leadership of our talented team, board and investors,” says Louez Schoorl.

The outgoing founder is keeping schtum on her next plans.

“As I move to new adventures, I will always look back on my time at Jaxsta with fondness and pride,” she concludes. “I now know how unequivocally if you believe in something and set your mind to it with a steadfast consistency, there is nothing we can’t accomplish. Thank you for being part of this journey.”

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