Global rebrand for Warner Bros Records

Warner Bros Records has gone through a global rebrand, and will now be known as Warner Records.

The name change is the label’s first since it was set up 61 years ago.

Warner Records’ catalogue is one of the most prized in record music history with works from Prince, R.E.M and Madonna. One of its more recent signings is Gang Of Youths, who inked an international deal with the label in February, excluding Australia and New Zealand.

“For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said CEO & co-chairman Aaron Bay-Schuck and co-Chairman and COO Tom Corson, who took over its US operations last year.

“The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity.”

The new logo has an “openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world”.

It was founded in 1958 as the recorded music division of the American film studio Warner Bros., and was one of a group of labels owned and operated by larger parent corporations for much of its existence.

In 2004, when Warner Music Group was sold by Time Warner, part of the deal was that Warner Bros Records would continue to use the name and logo for 15 years.

Check out the revamped Warner Records website here.