Four Tone Artists booking agency launches, Adam Montgomery and Josh Lane at the wheel

Four Tone Artists is a new boutique entertainment agency that launched today.

Based in Sydney, it covers live venues, festivals and corporate events throughout Australia, New Zealand and Asia.

The agency introduces itself: “Four Tone is an artist-focused agency, creating a culture that nurtures early artist development and taking a creative approach on live touring strategy and long term career development. “

It is headed by Adam Montgomery and Josh Lane, both from parallel musician and agency backgrounds.

Montgomery, who played bass for seven years with the band Calling All Cars, moved into booking at 123 Agency when the band split up.

“It’s an exciting moment for live music right now,” Montgomery says.

“At a time when the eyes of the world are on Australian music, there are more opportunities for artists than ever.

“We couldn’t be happier to be working with a talented roster of world class acts to help realise their vision.”

Lane played with the band Lurch & Chief as well as working in venue bookings and music media.

He worked as an agent with the Mushroom Group for before joining 123 Agency in 2015 where he represented a diverse roster of nationally touring acts.

“It’s an honour to be representing such an incredible roster of acts from around the country,” says Lane.

“These artists are focused on becoming career musicians, and the launch of Four Tone Artists allows us to help make that happen in some interesting and creative ways.”

Four Tone Artists has the backing of Universal Music Australia.

Its roster at launch includes A. Swayze & The Ghosts, Bec Sandridge, Darcy Baylis, Didirri, Dorsal Fins, Gabriella Cohen, Gold Class, Good Doogs, The Gooch Palms, Greta Stanley, Harts, IV League, Kat Edwards, Keelan Mak, LUCIANBLOMKAMP, Mia Dyson, RAT!hammock, Slowly Slowly and The Southern River Band.