Foreigner, Live+ and Sheppard to play Gold Coast 600

Foreigner, +Live and Sheppard will play the 28th Vodafone Supercars Gold Coast 600 in October.

The news was announced last night at Nineteen at The Star at the official launch of the October 19-21 event.

They play the Saturday night at Broadwater Sounds, presented by 92.5 GOLD FM.

High profile race events are increasingly spending big money on hiring acclaimed acts with a multi-generational appeal to draw the wide demographics of such events.

Foreigner, the English-American group are behind I Want to Know What Love Is, Cold As Ice, Waiting For A Girl Like You, It Feels Like The First Time and Juke Box Hero.

They started releasing hits 40 years ago, have sold 80 million records, and continue to receive radio play in Australia.

The GC600 is the only Queensland date of their world tour.

+Live count Australia as one of their biggest and earliest breakthrough markets, with two albums hitting #1.

Total global sales have reached 22 million.

“The Vodafone Gold Coast 600 is an iconic sporting event – it provides incredible entertainment and shows the Gold Coast to the world,” Supercars’ CEO Sean Seamer said.

“The variety of entertainment on offer is unrivalled and offers plenty for the motorsport fan, the music fan or those who simply want to come along and join the party. It is set to be a great weekend all ’round.”

Tourism industry development minister Kate Jones said the Gold Coast 600 had pumped about $46 million into the economy after generating 114,000 visitor nights.

“With international acts Foreigner and Live performing, as well as Queensland’s own ARIA-Award winners Sheppard, I expect this event to again draw thousands of visitors to the Gold Coast,” she said.

Those attending the races get free access to the live entertainment.

Past performers have been Birds of Tokyo, Daryl Braithwaite, Delta Goodrem, Hilltop Hoods and Violent Soho.

The races were watched by 2.1 million on Fox Sports and Ten in 2017.