Eventbrite expands local operations with two new senior hires

US-headquartered global ticketing and event technology platform Eventbrite has added two new senior business development managers to its Australian team.

Emelia Hinge and Rohan Lawton, both based in Melbourne, will focus on the conference and festival segments.

Hinge joins Eventbrite after stints at Federation Square, Visit Victoria and the Canberra Convention Bureau.

“This role offered a compelling opportunity to combine my experience and passion for helping build outstanding conference and registration events, with game-changing technology,” she said.

“I believe Eventbrite is Australia’s most powerful end-to-end event solution, and I’m excited to help more event creators discover ways the platform can transform their events.”

Lawton has close to 20 years’ experience creating sporting and endurance events through various roles with Tennis Australia, Cricket Australia, Active Network and IMG.

He said of his appointment, “I’m thrilled to be joining this high achieving, dedicated team, and I’m looking forward to helping festival and event directors leverage Eventbrite’s industry-leading technology to grow their businesses.”

In 2019 alone, Eventbrite powered more than 330,000 local events and processed more than 16 million tickets in Australia.

That represented a 20% year-over-year growth.

Josh McNicol, general manager, Eventbrite Asia Pacific, noted that the two new additions to the Australian team brought with a new level of major events experience.

“For Australian event creators who are looking for an edge in building show-stopping events that attendees keep coming back for, choosing a ticketing partner with a wealth of industry experience has never been more vital,” McNicol said.

“Emelia and Rohan bring invaluable experience supporting some of Australia’s largest and most successful events, and we’re thrilled to welcome them both to our growing team.”