Chris Hemsworth, Jessica Mauboy Get Kitted Out For Ausmusic T-Shirt Day
Jessica Mauboy and Thor actor Chris Hemsworth are getting suited up for Ausmusic T-Shirt Day.
The pop singer and homegrown Hollywood actor bring their star-power to the 2022 fundraiser, which is set for Nov. 18.
As ambassadors, the pair will appear in the marketing campaign, created by Mushroom Creative House and launched last week featuring a host of famous faces, including Darren Hayes, Jane Gazzo, Casey Donovan and many others.
Mauboy and Hemsworth will front the project’s community service announcements, running across TV and social media channels from next week, reps confirm.
Hemsworth has “always been a big supporter of Australian Music, wearing a Teskey Brothers t-shirt in this year’s campaign,” notes Clive Miller, CEO of Support Act, “so to have someone of his standing alongside such an incredible artist as Jess Mauboy, really takes our fundraiser and awareness of music workers in need to the next level.”
The annual event encourages Aussies to support the local music scene by purchasing a licensed t-shirt, wearing it with pride, sharing it on social media, and making a donation to Support Act.
This time, 30 high-profile artists and stars from the stage and screen are on board, including Kylie Minogue, Ball Park Music, Cub Sport, Ella Hooper, James Reyne, Ocean Grove, Urthboy and others.
“The Mushroom Group has always fostered an incredibly close relationship with Support Act, which is why we were delighted to take on this project pro bono,” notes Jess Tarpey, COO for Mushroom Creative House.
“Following the last few tricky years, it has never been more important to support the health and welfare of workers in the music industry. We loved pulling together such a broad range of talent for such a great cause.”
Ausmusic T-Shirt Day is supported by ARIA and celebrated across triple j, Double J and the ABC as part of Ausmusic Month.
Funds raised will benefit Support Act, which provides support for musicians, managers, crew and music workers, many of whom have endured unimaginable challenges through the pandemic.
The Ausmusic T-Shirt Day has origins dating back to 2013, when advertising guru Sudeep Gohil and then-ARIA CEO Dan Rosen hatched a plan where musicians and fans would wear an Aussie band or artist shirt, photograph it and post the snap with the #unitedbymusic tag.
The 2021 edition raised well over $500,000, a record for the project.
To get involved on the big day, get your shirt on, use the hashtag #ausmusictshirtday and tag Support Act, triple j and ARIA across social platforms.