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News March 18, 2022

Universal’s BRING to host Artist & Brand Summit as part of revived Vivid event

Senior Journalist, B2B
Universal’s BRING to host Artist & Brand Summit as part of revived Vivid event

Sydney’s iconic Vivid Festival is set to return in May and June this year after various delays due to COVID-19 restrictions and lockdowns.

As part of this year’s revived event, Universal Music Group’s music brand and marketing arm, BRING, has partnered with the NSW Government to put together an event about the future of music marketing.

The BRING Artist & Brand Summit, on Thursday June 2 in Sydney, will feature top music marketers and artists who will explore what it means to make meaningful connections through music to deliver ownable cultural moments and drive engagement.

It will be hosted by media personality Ash London and centre around the theme of ‘Know Your Voice In Music’.

Sessions include ‘Top Music Trends in 2022’, ‘Sync of Swim’ (moderated by TMN), and ‘Nothing Killed The Video Star’.

Artists involved include Tom Cardy, Meg Mac, Tigerlily, Young Franco, Hauskey, Drax Project and Baker Boy.

The event can accommodate 500 guests, and tickets are free. Due to an expected high level of demand, there is a short application form to enter the ballot.

Adam Ireland, general manager of BRING, said the past few years had given the creative industries an opportunity to innovate and accelerate new ways of thinking about true collaboration with brands.

“This first-of-its-kind event is designed to bring artists and brands together on a level playing field to understand each other’s needs and create meaningful conversation around what it means to Know Your Voice in music,” he said.

Stuart Ayres, minister for jobs, investment, tourism and western Sydney, said hosting the BRING Artist & Brand Summit further enhanced Sydney’s reputation as the creative industries hub of the Asia Pacific.

“The inaugural BRING Artist & Brand Summit will provide invaluable opportunities for creative collaboration and future thinking for music in Sydney, consolidating and extending Sydney’s identity as a cultural and creative industries hub,” he said.

“With the live music industry in recovery, the timing of the inaugural summit offers an unparalleled opportunity to draw on the broad range of music and marketing talent.

“This event will be industry-led and curated and champion thought-leadership. We look forward to supporting artists in this unique networking and professional development opportunity.”

The full list of participants can be found here, where you can also register for tickets.

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