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New Signings September 23, 2022

Warner Music and Atlantic Records Sign Balu Brigada

Senior Journalist, B2B
Warner Music and Atlantic Records Sign Balu Brigada

Balu Brigada has signed to Warner Music Australasia and Atlantic Records.

The signing announcement coincides with the release of the duo’s debut EP “I Should Be Home”.

It is the first deal between WMA and Atlantic as joint venture label partners, the significance of which was noted by Dan Rosen, president of WMA.

“It’s a great moment for Warner Music Australia to be teaming up with Atlantic Records on the joint signing of Balu Brigada for the world,” he said.

“This is the first deal WMA has done with Atlantic as joint venture label partners and to do this with Balu Brigada, one of New Zealand’s most exciting artists, is really something special.

“We continue to strive to break our Aussie and Kiwi acts on the global stage and this partnership with the incredible team at Atlantic is the perfect launching pad for us to take the music of Balu Brigada to the world.”

Craig Kallman, chairman and CEO of Atlantic Records, added: “We’re thrilled to team up with our partners at Warner Music Australia on the incredible Balu Brigada.

“Developing artists and breaking new talent around the globe is our key mission at Atlantic Records. We couldn’t be more excited to do that with Balu Brigada and welcome them to the Atlantic Family.”

The duo’s seven-track EP is out now and charts “the blurry experiences of growing into your own skin as a 20-something, from messy break-ups to drunken epiphanies”.

Publicity for EP added that the magic of the group is cemented by their brotherly bond, “with their joy for each other coming through in everything they do”.

“The Beasleys’ musical conversation mirrors their real-life communication, as dual-vocalists, multi-instrumentalists, songwriters and co-producers, finishing each other’s sentences both in everyday discourse and in song.”

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