Jennifer is the founder and director of her own company Private Idaho Media & Management, a boutique management and media company launched in August 2007 Private Idaho (PI) opened primarily as a boutique media and public relations business catering to the entertainment, sport, lifestyle, digital media and consumer industries. In 2009, PI broadened its professional horizons into artist management and representation. Jennifer is responsible for every aspect of her management client’s careers. She has secured numerous key corporate and brand sponsorships for her clientele, tailored successful artist development campaigns and rejuvenated artist careers with carefully executed strategic plans seeing them rise back to the top of the charts and forming viable businesses. Throughout her creatively crafted strategies, Jennifer and her team’s hard work has seen her receive one double platinum, two platinum and two gold album sales recognition awards on the five albums she has managed. Jennifer is instrumental in every process of the album making, from creative inception of the album, securing the world’s best producers, managing and overseeing live recording and recording budgets, creative input for all artists marketing collateral materials (photos shoots, video clips, cover art and social media), igniting multi-dimensional digital marketing development and campaigns. Jennifer’s vast knowledge, distinguished business acumen and in-depth experience has seen her oversee eight sold out national Australian tours for her clients, quarterbacking all touring requirements, media planning, advertising, sponsorship, logistics and budgets. Ultimately landing key clients major awards & recognition.